Service center

Binance launches its first customer service center in Turkey

Binance, the world’s largest cryptocurrency exchange by volume, has announced the launch of its Customer Service Center, Cointelegraph Turkey reported.

Binance chose Turkey, where it established a local entity about two years ago, as a pilot country for its new service.

One possible reason for Binance to choose Turkey is the high volume of traffic the exchange receives from the country.

Data from Similarweb shows that Turkey accounts for over 7% of desktop browser access to Binance’s main platform.

Binance will provide its Turkish customers with 24/7 customer support via its app, according to an announcement shared with Cointelegraph Turkey.

The exchange is preparing to expand the service worldwide provided the pilot test in Turkey is successful.

Cointelegraph has contacted Binance for more details, and this article will be updated when more information becomes available.

Speaking at the Paris Blockchain Week Summit, Binance CEO Changpeng Zhao explained that the company plans to expand its customer support options:

“We provide customer support only by SMS, and in the coming period we aim to roll out this service also by phone in all countries.”

According to the announcement, Binance will offer customer support in Turkish, and it will be provided only through the app. The exchange explained that this goal is to stop fraud cases before they even start.

With the new service, customers in need of assistance will be contacted through the app, and a conversation will begin when the customer accepts the call.

Related: Binance CEO explains what excites him most in 2022

Apart from expanding its services and improving the user experience, the exchange also seeks to increase its presence in traditional markets by investing in companies in each economic sector.

To improve crypto adoption and diversify its business, Binance CEO Changpeng Zhao believes that “forcing traditional businesses to adopt crypto will put pressure on slow players and increase market competition.”