Service center

Electric Vehicle Showroom and Service Center Planned in North Atlantic | Jax Daily Record | Jacksonville Daily Record

Sleiman Enterprises wants to designate land in the North Atlantic for an electric vehicle sales showroom and service bays that industry sources suspect is Tesla Inc.

Tesla operates a showroom in downtown St. Johns and a service center at 7818 Philips Highway.

CNBC.com reported on July 28 that Tesla was closing some of its showrooms in upscale malls and instead investing in less expensive locations, according to a report by Electrek.

Electrek.co is a news and commentary site that tracks, analyzes and reports on the transition to electric transportation.

Sleiman chief operating officer Michael McNaughton said Dec. 21 that he had no comment on behalf of Sleiman Enterprises.

Sleiman owns and develops the property through the Atlantic North Land Trust.

The 45,477 square foot electric vehicle sales showroom is planned at 11585 Atlantic Blvd. in the North Atlantic.

Tesla did not respond to requests for comment.

The downtown St. Johns manager did not respond to emails or calls.

The city has issued certificates for calculating mobility and concurrent reservation fees for a 45,477 square foot electric vehicle sales showroom at 11585 Atlantic Blvd. in the North Atlantic.

He calculated a mobility fee of $262,399 to mitigate the impact on traffic. Atlantic North is northwest of Kernan and Atlantic Boulevards.

Plans show the EV center would occupy 6.3 acres on a 37.36 acre site.

The land is a wooded site west of Cinemark Jacksonville Atlantic North and RaceTrac.

Kimley-Horn and Associates Inc. is the civil engineer.

Plans show a showroom and retail lounge, 15 utility bays, 10 front and rear wall charger spaces, and two Supercharger spaces. In the United States, only Teslas can use Superchargers.

CNBC.Co reported that Austin, Texas-based Tesla plans to close mall showrooms, marking a shift in the company’s retail strategy.

CNBC said that in early 2019, Tesla Chief Executive Elon Musk said the company would close most of its physical locations and move sales online.

“However, the company ended up turning the tide and keeping a significant number of sites open,” he said.


The layout plan of the electric vehicle showroom.

CNBC said Tesla is now shedding most of its high-rent locations in malls and shopping districts in favor of investing in delivery centers, Electrek reported.

Electrek said Tesla operates more than 170 galleries and showrooms across the United States, according to its website, in malls such as Garden State Plaza Paramus, New Jersey; Scottsdale Fashion Square in Scottsdale, Arizona; and Ala Moana Center in Honolulu.

Electrek.co reported on August 4, 2020 that Tesla was working on a significant expansion of its retail and sales presence, including expansions into new markets.

He said that just over a year ago, Musk was talking about closing almost all of Tesla’s stores and moving to an online-only sales model. He said a few months later, Musk reversed course.

“Now Electrek has learned that Tesla is planning a significant expansion of its retail presence in North America and overseas, with a focus on China,” he said.

Electrek said that based on sources and new job postings, he found several new outlets in Tucson, Arizona; El Paso, TX; Milwaukee; and Smithtown, New York.

Tesla began work on the 2,058 square foot downtown St. Johns showroom, with charging stations behind it, in October 2015 and opened the following month.

In August 2016 Tesla began work on an 18,180 square foot service center along the Philips Freeway at the front of Perimeter Commerce Park and opened it in January 2017. The owner said he gave no information about the tenants.

Tesla, incorporated in 2003 and publicly traded, designs, develops, manufactures and sells high-performance all-electric vehicles and energy products. It operates subsidiaries in North America, Europe and Asia.

Data site Scrapehero.com says as of Dec. 7, there were 188 Tesla locations in 34 states and 159 cities in the United States.

Tesla said it produced about 238,000 vehicles and delivered more than 240,000 in the third quarter.

It said it produced 8,921 Model S/X cars and 228,882 Model 3/Y vehicles.

“We plan to increase our manufacturing capacity as quickly as possible. Over a multi-year horizon, we expect to achieve an average annual growth of 50% in vehicle deliveries. The growth rate will depend on our equipment capacity, operational efficiency, and supply chain capacity and stability,” Tesla said on its site.

Tesla reported third-quarter revenue of $13.76 billion, up 57% from a year earlier, and net profit of $1.63 billion, the second time it has exceeded $1 billion.

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