Service charge

FIFA+: the free football streaming service coming soon


FIFA is entering the streaming platform sector with a football version of Netflix and Amazon Prime.

The service is free and largely features documentaries and live matches at launch, but it could eventually be a way for FIFA to stream World Cup matches itself for a cost.

While increasingly positioning itself as a rival to existing media companies, FIFA+ will also be used by the governing body to promote its sponsors.

“There are no plans to charge a subscription fee for the service, that doesn’t mean we can’t scale over time if there’s a value proposition that allows us to charge a subscription if we let’s go into premium rights or adopt other kinds of models,” said FIFA Chief Strategy Officer Charlotte Burr. “But there will still be a free experience on FIFA+.”

Geo-blocking can be used to limit matches broadcast on FIFA+ to specific territories. FIFA was less clear whether the platform will be an accessible way to watch World Cup qualifiers which are often not available for wide broadcast as each confederation owns these rights.

FIFA said the live matches would come from competitions previously lacking coverage, initially with 1,400 matches broadcast each month.

The launch could see FIFA move content from YouTube it previously used to broadcast classic matches and sports politics events. The recent FIFA Congress in Qatar was not streamed on the long-running video-sharing website, unlike before.

FIFA commercial director Kay Madati said “we’re a bit more strategic about what goes where and when.”

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