Service sector

Zain Recognized as “Best Telecom Operator”, ZainTech Wins “Best Digital Service” Award at Telecom World Middle East Awards 2022

  • ZainTech is witnessing huge traction of its unique value proposition, offering advanced digital and ICT transformation solutions under one roof

Dubai, United Arab Emirates and Kuwait, Kuwait: Zain Group, the leading mobile telecommunications innovator in seven markets in the Middle East and Africa, announces that it has received the award for “Best Telecom Operator” for 2022 during the prestigious Telecoms World Middle East Awards event held in Dubai, UAE on May 24.

Impressively, ZainTech, the one-stop-shop digital and ICT solutions arm of the Zain Group, driving the transformation of businesses and governments in the region, was honored with the “Best Digital Service” award. ZainTech provides a center of excellence and managed solutions across multiple ICT verticals including cloud, cybersecurity, big data, IoT, artificial intelligence, smart cities, drones, robotics and tech emerging.

These latest awards were presented to Zain by a panel of expert judges assembled by Terrapinn, the organizers of the prestigious annual Telecoms World Middle East conference. The event recognizes outstanding performance in key areas related to telecommunications in the Middle East and highlights key players who have helped make the sector one of the most dynamic in the world.

Zain’s selection as this year’s “Best Telecom Operator” is the result of a combination of factors related to the successful implementation of its “4Sight” value creation strategy which, among many advances, has resulted in the brand assessment of the company by Brand Finance Middle East. reaching $2.4 billion, a 9.6% (more than $211 million) year-over-year increase in its AA+ brand rating.

Zain’s value creation was driven by tangible developments, including talent development integrating its Diversity & Inclusion program; heavy investments in 4G, 5G and Fiber network upgrades; and digital innovation, including the creation of ZainTech, Zain Global Connect, Dizlee API platform, Zain Esports, ZainCash, Tamam and Yaqoot (Saudi Arabia) and Oodi (Iraq). Notably, the company’s sustainability programs, including climate initiatives, eye-catching marketing and social media campaigns, continued to capture hearts and minds across the region.

Commenting on the recognition of “Best Telecom Operator” and “Best Digital Service”, Bader Al-Kharafi, Vice President and CEO of Zain Group mentioned, ” TheThe successful implementation of our “4Sight” strategy creates value for all stakeholders and fulfills our brand promise to create opportunities for the customers, businesses and government entities we serve. This recognition rewards the dedication and passion of every Zain employee who, despite the challenges of the pandemic, remained professional and focused on continuing to provide exemplary service throughout the process.

Al Kharafi added, “It is a great honor for ZainTech to be recognized at such an early stage of its regional expansion strategy. The ZainTech team has an explicit mission to support companies and government entities in their digital transformation and performance journeys, by offering the best expertise, products and services in the sector.

Zain’s successful “4Sight” strategy continues to gain momentum. It focuses on evolving the company’s core telecommunications business to maximize value and build on its many strengths. The company selectively invests in growth verticals beyond traditional mobile services to support Zain’s vision of becoming a leading ICT and digital lifestyle provider.

ZainTech is a key pillar in the evolution of the Zain Group’s core telecommunications business, enabling Zain Business in key markets with a full range of quality enterprise offerings, expertise as well as broad relationships of partnership. ZainTech leverages Zain’s global reach, unique regional footprint and infrastructure across its operations in Kuwait, Saudi Arabia, Bahrain, Jordan, Iraq and the United Arab Emirates, as well as in other key markets in the Middle East. Group-wide, Zain’s B2B offerings saw 19% year-over-year revenue growth in 2021.

As Zain evolves to become a leading digital lifestyle provider to create lasting value for society, it remains committed to delivering positive results for shareholders and other stakeholders. The company is also investing significantly in improving the customer experience, providing more digital channels than ever before and giving customers greater accessibility, simplicity and freedom to manage their accounts, purchase new services, pay invoices, etc.

From a corporate sustainability perspective, Zain has transitioned the business to move its agenda forward and implemented key performance indicators with the goal of developing a more structured and measured approach for all of its markets. In January 2022, for example, Zain was promoted to A- in the “CDP Score Report – Climate Change 2021”, becoming the highest ranked telecommunications operator and the only one in the Middle East and Africa to achieve this rating. positive about its efforts to combat climate change.